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InvestorsFriend Inc.'s performance - Year 2010 

In 2010 we had a reasonably good year. Our Buys were up an average of 14.1%, while the TSX was up 14.4%, the Dow Jones Industrial Average was up 11.0% and the S&P 500 was up 12.8%. We only had one Strong Buy and it was down 1.5%. Our two Sells were also not good calls as they rose in price.
Group   Rating to start 2010   Price Increase Our Performance
Average of 1 strong buys   Strong Buy   -1.5% bad
Average of 20 buys    Buy   14.9% good
Average for all 20 buys and strong buys   14.1%  
Average of 7 weak buys   Weak Buy   18.7% good
Average of 1 weak sells   Weak Sell   58.5% very bad
Average for all 7 Neutral ratings (weak buy or weak sell)   23.6%  
Average of 2 Sells   Sell   75.0%  

Rated As - Strong Buy at January 1, 2010

Name Beginning 2010 Price Starting Rating  End 2010 Price  Price Increase Our Performance
Shaw Communications Inc. (SJR.b, Toronto  SJR, New York)                   21.67 (lower) Strong Buy                   21.35 -1% bad
Average Strong buy   Strong buy   -1.5% bad

Rated As  - Buy at January 1, 2010

Name Beginning 2010 Price Rating to start 2010  End 2010 Price  Price Increase Our Performance
Wal-Mart (WMT, New York)                   53.45 Higher Buy                    53.93 1% good
Canadian Tire (CTC.a, TO)                   57.50 (higher) Buy                    68.19 19% good
Telus non-voting (T.A, Toronto TU, New York)                   32.75 Buy                    43.25 32% very good
Alimentation Couche-Tard Inc., ATD.B                   20.82 Buy                   27.06 30% very good
Tim Hortons (THI, Toronto and New York)                   32.13 Buy                     41.10 28% very good
Stantec Inc. (STN, Toronto)                   30.40 Buy                    27.73 -9% bad
TMX Group (X, Toronto)                   33.13  Buy                   36.96 12% good
Microsoft (MSFT, NASDAQ)                   30.48 Buy                   27.91 -8% bad
Boston Pizza Royalties Income Fund (BPF.un, Toronto)                   12.15 Buy                    13.90 14% good
Walgreen (WAG, New York)                   36.72 Buy                    38.96 6% good
Canadian Western Bank Preferred Shares (CWB.PR.A, Toronto)                   26.70 Buy                    27.71 4% good
FirstService Preferred (FSV.PR.U, Toronto)                   20.75 Buy                    24.65 19% good
MELCOR DEVELOPMENTS LTD. (MRD, Toronto)                   11.39 Speculative Buy                    14.85 30% very good
Western Financial Preferred Shares Series 3 (WES.PR.A, Toronto)                   81.50 Speculative Buy                    99.71 22% very good
Wells Fargo (WFC, United States)                   26.99 Speculative Buy                    30.99 15% good
Target (TGT, New York)                   48.37  (lower) Buy                    60.13 24% very good
Staples (SPLS), NASDAQ                   24.59 (lower) Buy                   22.77 -7% bad
Berkshire Hathaway Inc. (BRKB, New York)                   65.72 (lower) Buy                    80.11 22% very good
eBay (eBay, NASDAQ)                   23.53 Speculative (lower) Buy                   27.83 18% good
Groupe Aeroplan (AER, Toronto)                   10.89 Speculative (lower) Buy                    13.67 26% very good
 Average of 20 Buys    Buy   15% good

 Rated As Weak Buy at January 1, 2010

Name Beginning 2010 Price Rating to start 2010  End 2010 Price  Price Increase Our Performance
Canadian National Railway Company (CNR, Toronto CNI, New York)                   57.34 Weak Buy                    66.35 16% good
Canadian Western Bank (CWB, Toronto)                   21.94 Weak Buy                    28.36 29% very good
FIRSTSERVICE CORPORATION (FSV, Toronto) (FSRV, NASDAQ)                   19.12  Weak Buy                    30.18 58% very good
Intact Financial Corporation (IFC, Toronto)                   37.15 Weak Buy                    50.86 37% very good
Costco (COST, N)                   59.17 Weak Buy                   72.21 22% very good
VISA (V)                    87.46 Weak Buy                   70.38 -20% bad
Canadian Oil Sands (COS.UN, T)                   29.91 Weak Buy                    26.45 -12% bad
Average of 7 Weak Buys   Weak Buy   18.7% good

Rated As - Weak Sell at January 1, 2010

Name Beginning 2010 Price Rating to start 2010  End 2010 Price  Price Increase Our Performance
Western Financial Group (WES, Toronto)                    2.60 Weak Sell                     4.12 58% very bad
Average of 1 Weak Sell   Weak Sell   58.5% very bad

 Rated As  - Sell at January 1, 2010

Name Beginning 2010 Price Rating to start 2010  End 2010 Price  Price Increase Our Performance
DALSA CORPORATION (DSA, Toronto)                    7.62 Sell                   18.18 139% very bad
FedEx (FDX,NY)                   83.45 Sell                    93.01 11% bad
Average of 2 Sells   Sell   75%  very bad
DISCLAIMER: All stock ratings presented are "generic" in nature and do not take into account the unique circumstances and risk tolerance of any individual. The information presented is not a recommendation for any individual to buy or sell any security. The authors are not registered investment advisors and the information presented is not to be considered investment advice to any individual. The reader should consult a registered investment advisor or registered dealer prior to making any investment decision. For ease of writing style the newsletter and articles are often written in the first person. But, legally speaking, all information and opinions are provided by InvestorsFriend Inc. and not by the authors as individuals. InvestorsFriend Inc. itself does not have a position in any of the indicated securities while the authors may have a position, as disclosed in each report. The Authors' positions may subsequently change without notice. 
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