This site is dedicated to helping investors understand business and investing leading to improved investment success.
We provide extensive free advice and information including on how to invest using exchange traded funds. For those who like to invest in individual stocks, we analyse selected Canadian and U.S. stocks and rate them on a scale from Strong Buy to Strong Sell. (That part is a paid service for a modest monthly or annual cost.) Our investment advice has a strong track record which dates back to January 1, 2000. We pride ourselves on a level of honesty and transparency that is second to none.
Performance statistics are where the rubber hits the road in the investment advice business. On average, the stocks that we rated in the Buy range or higher have gained 11.4% per year over the past 26 years (through December 31, 2025) for a cumulative return of 1,557% (not counting dividends) since the start of the year 2000. However, be aware that not every year was a winner.
Model portfolios are one thing. Real world performance of an actual portfolio can be another thing.
The editor and owner of this investment site has achieved a compounded average yearly return, on his own investments, of 12.2% per year since the start of the year 2000. That’s a total gain, on his initial start of year 2000 investments, of 1,908% as of December 31, 2025. This includes dividends and deducts trading costs but excludes any deduction for income tax.
Since inception we have handily beaten the indexes and 100,000 grew into $1.6 million, not counting dividends and the reinvestment of dividends.
In the past 10 years we beat the Toronto TSX index but trailed the S&P 500 index which has been extremely strong. $100,000 in our Buy-rated stocks (rebalanced to the new Buy group each January 1) grew to $260,000 not counting dividends and the reinvestment of dividends.
Three things to look for while choosing Investment Advice to read or follow:
- Trustworthiness – If you don’t trust a Site it is clearly of no value to you. Browse this Site for a even a few moments and the integrity and truthfulness should be obvious to you.
- Performance – Advice that you trust but which has not performed is of no use.
- A rational approach which suits your temperament. Does our approach of value and fundamentals-based investing seem rational to you and does it match your temperament? Like Warren Buffett, we make no use whatsoever of charts or other “technical analysis”. That is, we analyze companies and not charts.
If you are a day trader, you will have little use for our work. We have been quite successful at getting wealthy over the years by investing in the stocks of mostly long-established profitable (and usually dividend-paying) companies and we hope to continue. If you are looking to get rich immediately by somehow making a short-term 1000% return on a stock, that is not what we are trying to do and this Site will not fit your needs.
Thank you for visiting our Web Site. Be sure to see our free investment articles. We can help you grow rich through intelligent investing.
We provide Buy / Sell ratings on selected Canadian and American Stocks based on fundamental analysis (in the best traditions of Warren Buffett and Benjamin Graham) and we have a strong track record. We have the year-by-year and stock-by-stock data and the profits in our own investment account to back up our performance claims.
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DISCLAIMER: All of the stock ratings and information presented is “generic” in nature and does not take into account the unique circumstances and risk tolerance or risk capacity of any individual. The information presented is not a recommendation for any individual to buy or sell any security. The author(s) are not registered investment advisors and the information presented is not to be considered investment advice to any individual. The reader should consult a registered investment advisor or registered dealer prior to making any investment decision. For ease of writing style the newsletter and articles are often written in the first person. But, legally speaking, all information and opinions are provided by InvestorsFriend Inc. and not by the author(s) as individuals. The author(s) may have a stock position, as disclosed in each report. The authors’ positions may subsequently change without notice.